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Trane has always been known for being the “strong” brand—able to run through anything. Y&L was tasked with telling a deeper story of the extreme testing every Trane product goes through to become that unstoppable force. From freezing temperatures, extreme heat, and pouring rain, every Trane is tested to run through anything.
Sr. AD | DAN SHEARIN
Sr. CW | DEIDRE LICHTY
Director | JAMES FROST / RATTLING STICK
DP | MASANOBU TAKAYANAGI
Photographer | BENEDICT REDGROVE
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