ACD / Art Director
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Trane — Relentless Testing

The “Relentless Testing” campaign follows a single unit through endless rounds of extreme testing—demonstrating the true benefits of their unstoppable nature and to helping consumers understand what makes Trane’s products more reliable than any other brand in the category.

Sr. AD | DAN SHEARIN
Sr. CW | DEIDRE LICHTY

Director | JOE WRIGHT
DP | PETE KONCZAL
Sound Design | ECHOLAB


Television

:60 TV

:30 TV


OUTDOOR

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SOCIAL VIDEOS

 

Poster series

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PRINT

 

Campaign Photography

 

Product Photography